Client’s Expectations from a Professional SEO Provider

Before assigning any project, the client expects certain things from the SEO provider. Maintaining the business relationship with a client by delivering to their expectations is more challenging than getting a project itself. The best way to maintain cordial relationship with the client is by following Relationship Orientation that has many advantages over Transactional Orientation.

3-Step Approach: A Better Way to Address Clients’ Issues in SEO Industry

A better way to address clients’ issues in SEO industry is to follow a 3-step professional approach i.e., Time to Acknowledge, Time to respond and Time to resolve that yields best results. Professional client servicing person can adapt this framework, it is beneficial to both client and the service provider to resolve clients’ issues.

SEO Changes from Operational to Strategic and Knowledge Intensive Skill

SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.

Is it a Good Idea to have Multiple Websites for Multiple Business Locations?

Are you confused whether to have a single website or multiple websites for your multiple business locations? Many business owners go for multiple websites because this is what their website designing and SEO providers tell them to do. Having a single website is better than multiple websites. Read the article to know why?

Four Common Misconceptions on Social Media Marketing Among Small Business Owners

Social media marketing has become increasingly popular in the industry today. However, small business owners have some misconceptions on this way of marketing. They are underestimating its value and importance. This article, clarifies the common misconceptions on social media marketing among small business owners.

Using Tags and Categories for Better Navigation on Your Site

Internet users are busy. They want the information they are looking for quickly. Thus user experience of the blog with respect to navigation is very important. When it comes to navigation, website/blog owners forget basics like usage of tags and categories. This article helps you know the purpose and need of tags and categories.