Content marketing is very popular strategy among many marketers and is also having enough potential to find prospects for businesses. There is so much information online competing to get noticed, so marketers require a new and latent platform to get attention of the buyer. This is where many of them are using Social media.
Be it the regular website content or proactive marketing using blogs, eNewsletters, eBooks, Press Releases and even online videos – its all content marketing. With the increased usage of Internet, many businesses have shifted their marketing strategies online.