Recession hit consumers are buying less, looking for better deals, and switching to different brands or stores. There is a drastic change in their attitude towards consumption. As the degree of uncertainty in businesses has raised, it is very important for business owners to consider the current economic condition while planning their Marketing strategies. In …
This final part of the article discusses about Summary documents that give the essence of the report that can be either Analytical document or Informational document. Unlike the previous types of documents, a Summary document is much shorter and quickly presents the essence or gist of the larger version in a simple and concise way. …
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The information collected and leveraged from Internet is invaluable from the marketing research point of view. Imagine gathering impartial information from literally millions of sources each day and deciding the marketing campaigns on this data. Internet Marketing Research provides a better vision to the business, which helps in delivering better products and better results. There …
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Today Internet is one of the major sources of information. You can find information on almost any topic you desire on Internet. It is a huge database of useful information. It is a major repository of scholarly journals, news, books, magazines and other general information. Two common user approaches for information access on the Internet …
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