Information Revolution Led by Internet

Internet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. The evolution of search engines has made the ease of accessing the information online at finger …

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Types of Research and Information Documents – II

The second part of the article discusses about informational documents. As the documents confine themselves only to present information, they are aptly named as Informational documents. Unlike Analytical papers, they will not discuss about an issue or a research problem. They cover many areas in the process of gaining comprehensiveness of the subject. Informational Documents …

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From Information Scarcity to Information Abundance

Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. The curiosity to know the things happening around world is satisfied with Internet. Information availability prior to Internet: Information available for …

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Information Online – A Great Source For Marketing Research

The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. Businesses can access almost any kind of information …

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The Limitations Of Online Desk Research

Online desk research involves systematic identification, collection, analysis and documentation of data in order to assist the businesses to identify and solve the problems in decision making. Online desk research can provide precise market information with statistics in a cost and time effective manner. Online secondary research gathers data that already exists in the Internet …

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The Role of Internet in Marketing Research

Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple Marketing Research is about researching the whole company’s marketing process. The Role of Internet in Marketing Research: Internet became …

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Types of Research and Information Documents – I

Research and information documents give useful insights on a specific point or data to understand the bigger picture of the subject. These documents are broadly categorized into three types as mentioned below based on their basic purpose – Analytical documents Informational documents Summary documents This is the first part of the article that talks about …

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