Google’s ranking algorithm has changed overtime and the importance of links has decreased in search engine rankings compared to 10 years back. Back then, Google algorithm was synonymous with PageRank. Today, Google does not even update the page rank score. Yet, the links to a site are an important aspect of rankings even though 200 …
There are many articles that describe the disadvantages and ineffectiveness of cookie cutter SEO. But a totally innovative SEO solution is equally useless. The above reasoning could be quite surprising for many, but is truthful. In order to understand this reality, we need to get to know a few basic concepts. Best Practices in SEO …
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Google algorithms play a major role in providing relevant quality search results for the users. Google has software called Googlebot that goes around the web to scan and collect the information about websites. Based on the data collected by Googlebot crawler, indexing process takes place only for certain pages of a website. When a query …
Google makes various changes to its search algorithms to identify and select genuine websites with good credibility. Google launched penguin to correct spammy methods for getting ranked in search results. Link building was the major thing targeted in penguin updates. Earlier Penguin was a separate algorithm that was updated with the search results periodically. Between …
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To rank well in Google search many spammers try to manipulate algorithms by practicing various unethical methods such as link manipulation, keyword stuffing, content spinning, hidden texts & links, buying an old domain and then redirecting that site to target site etc. These techniques are simply treated as black hat SEO because Google doesn’t approve …
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Accomplishing top position in Google search results pages is a typical aspiration for every online website. Some established brands and authoritative websites that have adopted efficient digital marketing strategies rank well in search results, whereas others are still scrambling to make their websites SEO friendly. Yet, many websites that have reached good positions in search …
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Every website is designed for a purpose and will need to have features required by users to give a good experience. Based on the needs of a particular business, websites are made by choosing features that make sense and eliminating those that are not appreciated by the target audience of a given business. For example, …
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