B2B digital marketing strategy needs to be done differently. Some salient aspects of developing the right strategies of B2B digital marketing – target marketing, leverage website, mobile-friendly website, social media, hire agencies, marketing automation and posting industry news on website.
Digital transformation is nothing but incorporating digital technology into a business, encompassing the entire operations. The primary goal of this transformation is to enhance interactions with customers, along with providing improved services to them. For any business to survive in the contemporary market, digital transformation is mandatory! If a business organization thinks contrary to that, …
Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.
When it comes to Internet marketing strategies, B2B and B2C marketing is different. Though both may look similar from financial variables like market size & industry growth rate, the characteristics of marketing a product/service is very different. Read on to know how it is different.