What is Digital Transformation?

Digital transformation is nothing but incorporating digital technology into a business, encompassing the entire operations. The primary goal of this transformation is to enhance interactions with customers, along with providing improved services to them. For any business to survive in the contemporary market, digital transformation is mandatory! If a business organization thinks contrary to that, …

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Essential Concepts to Know for Your Small Business Online Marketing

Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.