Tips For Digital Marketing Effectiveness

Competition in the digital marketing industry has been raging high, with startups and small businesses joining the race. You might get the feeling that your firm is lagging behind your competitors. In order to stay ahead in the competitive business space, you need to implement actionable measures from time to time. Almost every company in …

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Pros and Cons of Email Marketing for Small Businesses

Email marketing involves sending marketing messages directly to the prospective customers. Emails are sent to a targeted list of recipients for promoting or selling, products/services made by a business. It is considered as one of the fastest, easiest and most inexpensive marketing methods. Unfortunately, like any other marketing strategy, email marketing too has it's own advantages and disadvantages. Following are some of the pros and cons of email marketing for small businesses.