Tips For Digital Marketing Effectiveness

Competition in the digital marketing industry has been raging high, with startups and small businesses joining the race. You might get the feeling that your firm is lagging behind your competitors. In order to stay ahead in the competitive business space, you need to implement actionable measures from time to time. Almost every company in …

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Importance of Backlinks and Link Velocity

Google makes various changes to its search algorithms to identify and select genuine websites with good credibility. Google launched penguin to correct spammy methods for getting ranked in search results. Link building was the major thing targeted in penguin updates. Earlier Penguin was a separate algorithm that was updated with the search results periodically. Between …

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Google Redesigns Its Algorithm – Significantly Changing the Way It Ranks Websites

Google made some major changes to it algorithm to filter the low quality sites and reward high-quality sites. Google is mainly focusing on user experience. It strongly recommends creating websites/pages primarily for users, not for search engines. So, if you want your site to rank high in Google, then adapt to the changed algorithms.