SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.
SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.
Social media marketing has become important for businesses especially small businesses. Having strong social media presence enables small businesses engage, connect with customers and get exposure to their brand. Executing social media marketing effectively helps small businesses reach out to a large number of people, do branding in an inexpensive way, acquire customer and provide customer service.
Yahoo search has teamed up with Yelp. As per this deal, Yahoo local reviews will get replaced by Yelp reviews. It may be a boon to search users, but a bane to some small business owners. In this article we explain why it is boon to search users and bane to small business owners.
Recently there were many articles on the Internet that were stereotyping about Indian SEO providers being of low quality. It is not a smart choice to judge all Indian service providers based on some unprofessional SEO providers. In this article, we raise concerns about the situation and also provide metrics to identify a good SEO provider in India.
Marvist Consulting has successfully completed seven years in business in offering Internet marketing services to small and mid-sized businesses. Over these years, Marvist witnessed several challenges in the industry, despite which it has seen a phenomenal growth. By successfully overcoming challenges at every phase Marvist is serving its clients with unswerving commitment.
Maintaining a good website with a decent blog helps small business promote their businesses cost-effectively. Having a blog in your small business website is very important. It has multiple advantages – it helps you gain your readers’ trust, drives more traffic and expands your brand.