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How to increase the number of visitors to your web site?

Last Updated:17-Aug-2013

A website however nicely designed doesn't serve its purpose unless it is seen by the targeted audience. A lot of highly successful websites with simple layouts get lots of visitors because they get the promotion right.
The process of increasing traffic to your website comprises several ingredients, which should be carried out in the right mix to obtain the desired results.
Search Engine Optimization
Search Engine Optimization (SEO) can be defined as adhering to a set of processes related to your website promotion that lead to ranking higher in the pages of search engine results while a specific keyword is being searched. The higher the website gets ranked, the greater is the probability of the site being visited.
Useful and insightful information
Today, we are in the knowledge society. People are actively looking for information on the Internet. Thus, by providing useful and functional information through your website, you can attract audience to your website, thus can increase the number of visitors.
The information that is provided must be unique and relevant in order to attract the visitors. Quality of the information and the content decide the ranks of the websites in the search engines which is essential in driving the notable number of visitors.
Use Internet Advertising:
  Pay per click ads:

Pay per click (PPC) is an Internet marketing method used in advertising networks, websites, and search engines. PPC ads are commonly found advertisements found in the search results page of a search engine. The advertiser has to pay a small sum when the ad gets clicked. A successful pay per click search engine campaign involves multiple tasks such as: selecting the most cost-effective keyword phrases, selecting the best PPC programs, writing effective ads, designing and writing effective landing pages PPC is of two types:

  Search-based ads:

This type is more effective of the two. Here someone is looking for a product or service and your ad gets displayed.

  Non-search-based ads:

Here ads get displayed when products or services are related to a page. For example, Google Ad-Sense puts related ads after checking for page context.

  Display advertising:

A display ad is a rectangular box with text, image, video, audio placed in a destination website intended to attract the attention of the customer. By using display ads, a marketer can place his advertisement in a web page where his target customers generally visit. It is linked to the website of the advertiser to drive customer whenever it is clicked. Generally, the advertiser will be charged an initial setup fee and a small sum whenever the ad gets clicked by a visitor.

Commonly the ads displayed are the result of a bidding process or by charging a flat fee. The main advantage of pay per click advertising is that although the ad appears more than once, the advertiser only pays when the visitor clicks on it.
Email Marketing
Email is an effective and economical tool that can be used to promote one's products and services on the Internet. A signature tag can be added to your email id detailing your product or services serving to inform customers about the company while sending out newsletters to potential customers.
Unlike other types of marketing, customers can be targeted immediately and cost-effectively. Emails are also being used to enhance customer service thereby building stronger bonds with customers. However, it is important to avoid unwanted emails or spam as they are likely to annoy the user.
Viral Marketing
Viral marketing is a technique that encourages individuals to forward a marketing message to others, creating an opportunity for the exponential growth in the message's influence and exposure.
Viral marketing is done by impressing the influencers to take forward the messages in to the masses. There are some individuals who make use of their knowledge in reaching out to others. Viral marketing has been called "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." For example, you could add a "Recommend This Site to a friend" script on your site.
Web promotion
Promoting your business activity helps in driving notable traffic to your website. Make sure that all your employees business cards, brochures, handouts and other documents have a link to your website. Links are the way people find your site. In order to facilitate web promotion, you need to give links directing to your site. Such efforts give traffic that is not dependent on the algorithm changes by search engines.
Permission marketing
Permission marketing is about asking the current visitors to subscribe for updates regarding your business. By doing this, businesses will be able to send anticipated personal messages to the customers who want to receive them. Through permission marketing, businesses can help clarify the doubts and queries of the potential buyers. Businesses can give references to knowledgeable articles in their websites.
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