Internet marketing in a nutshell is all about using the Internet to sell your product and services. A good Internet marketing program involves planning and executing several activities in co-ordination. Firstly, Internet marketing, in most cases includes communicating about your business on the web with an appealing, easily navigable and easily understood website.
The website is leveraged to communicate the advantages of your products and services, establish credibility and motivate a potential customer to purchase. Internet marketing is to rank high on the search engines for searches on keywords related to your business. In most cases, this results in generating quality business leads and supporting your sales team in focusing attention as they are already in the process of buying.
For some businesses, where sales transactions are done on their website, Internet marketing involves attracting customers, monitoring website visitors and converting more of them into paying customers.