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| What is Internet Marketing? |
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| Internet marketing in a nutshell is all about using the Internet to make it easier and faster to sell your product and services. A good Internet marketing program involves planning and executing several activities in co-ordination. Internet marketing includes communicating about your business on the web with an appealing, easily navigated and easily understood website. Another goal of Internet marketing is to rank high on the search engines for searches on keywords related to your business. The website is leveraged to communicate the advantages of your products and services, establish credibility and motivate a potential customer to purchase. Internet marketing also involves generating business leads and supporting your direct sales team in shortening the sales cycle. For some businesses, where sales transactions are done on their website, Internet marketing involves attracting customers, monitoring website visitors and converting more of them into paying customers. |
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| How is Internet Marketing done? |
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| . Through a website: A website enables people across the world to find a business. Also a website helps the business to provide information about its products and services. An attractive web-site will help in customer retention, making him come to the website again and again. |
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| . Using email marketing campaigns: A thoughtful email marketing campaign helps to create a life long relationship with customers. Email campaigns are also very useful in strengthening a brand in the mind of people over a long stretch of time. |
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| . Through search engine optimization: Using search engine optimization techniques to get top listings in search results for particular key words i.e. for Organic" or "Pure Searches" is another important internet marketing function. |
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| . Through Pay per click ads: Pay per click is an Internet marketing method used in advertising networks, websites, and search engines. PPC ads are commonly found advertisements found in the search results page of a search engine. The advertiser has to pay a small sum when the ad gets clicked. A successful pay per click search engine campaign involves multiple tasks such as: selecting the most cost-effective keyword phrases, selecting the best PPC programs, writing effective ads, designing and writing effective landing pages. |
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| . Through Banner ads: Banner advertising is another technique used by internet marketers wherein an advertisement is built into a web page. The purpose of the banner ad is to drive traffic to a particular website by connecting them to the advertiser's web site. The banner ad is shown when a web page refers to the banner during a search. |
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| Web banners, much like traditional commercials are designed to educate buyers about products or services and how they are better than those of the competitors. However, web banners can't be monitored real time and are not specifically directed at a viewer's interests. |
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