Internet marketing is the art of advertising your business on the Internet through an easily navigated, easily understood and easily found website. The objective of Internet marketing is to appear on top in all major search engines lists, create a niche for the company and its products and services, draw more searchers to the site, therefore generating more qualified leads and being able to obtain profits by transforming them into sales.
As a matter of fact, any business that offers products or services to consumers, should promote itself on the Internet because that's where their customers are. According to Internet world stats, there are 245.2 million people using internet in the United States.
Internet marketing surpasses other forms of advertising both in terms of quality and cost. The Internet has grown tremendously over the years ever since its birth in the late 1980s. People go online to shop for clothes, listen to music, get directions, and much more. Apart from being used for personal purposes, the Internet is also used to carry out business.