Whether it is an e-commerce website or an online news channel, people invest lot of time and money in designing their websites to give a better browsing experience to their users. While the desktop computers are still relevant for browsing internet sites, the usage of smart phones and tablets has predominantly increased in the past several years. Moving a step further, today people are adopting various technologies to improve the performance of mobile web because of this transition from traditional platforms to digital media. One such technology that has been recently gaining importance in the consumer platforms is ‘Accelerated Mobile Pages’ or AMP.
How AMP is Useful For Websites?
AMP Plugin For WordPress
Publishers and bloggers who use Content Management Systems such as WordPress for their websites are now incorporating AMP functionality to Increase Their Visibility on Google mobile results. This means the websites with AMP versions will be considered by Google as mobile friendly and will be ranked ahead in Search Results. To add AMP version in wordpress, there is no need to write or create any special code for the web pages. Wordpress has already launched an open source plugin, amp-wp on GitHub which dynamically converts normal pages into Accelerated mobile page versions with /amp/ added at the end. Once the plugin is activated and integrated into WordPress, users can make use of this plugin to recreate the AMP versions of their web pages. This means their website is readily available for faster retrieval by the global Content Delivery Network (CDN). Just like Edge servers in CDN, Google also has special AMP Cache servers where it stores the cached AMP versions of websites, so that when the site is searched on a mobile device, it can deliver the web page faster without any time delay.