Accelerated Mobile Pages Plugin for WordPress Websites

Whether it is an e-commerce website or an online news channel, people invest lot of time and money in designing their websites to give a better browsing experience to their users. While the desktop computers are still relevant for browsing internet sites, the usage of smart phones and tablets has predominantly increased in the past …

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Internet as a Tool in Marketing Research – Challenges

Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it has posed new challenges in the areas of data collection, interpretation and validation. Drawbacks of Internet in …

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Outsourcing Internet Marketing Research

The integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and requirements of the potential target market. It provides information that helps to make operational business decisions. It is good to outsource Internet marketing research, as it is advantageous for businesses in many ways. Features of Outsourcing Internet Marketing …

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Online Desk Research –The New Tool in Market Research

Desk research is also known as secondary research. Desk research is analyzing already existing information from various sources and creating research reports according to the business requirements. Online desk research leverages the Internet as the major information source. Various advantages of online desk research are as follows – Preliminary Assessment of Market Desk research is …

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How Online Desk Research Is Better Than Traditional Research?

The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is Market Research. Comprehensive market research provides insights to marketers on target markets and customer segments. It provides information that facilitates strategic and informative business decisions to target the most …

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Information Revolution Led by Internet

Internet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. The evolution of search engines has made the ease of accessing the information online at finger …

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Types of Research and Information Documents – II

The second part of the article discusses about informational documents. As the documents confine themselves only to present information, they are aptly named as Informational documents. Unlike Analytical papers, they will not discuss about an issue or a research problem. They cover many areas in the process of gaining comprehensiveness of the subject. Informational Documents …

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