Web Research

Online Desk Research –The New Tool in Market Research

Desk research is also known as secondary research. Desk research is analyzing already existing information from various sources and creating research reports according to the business requirements. Online desk research leverages the Internet as the major information source. Various advantages of online desk research are as follows – Preliminary Assessment of Market Desk research is …

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How Online Desk Research Is Better Than Traditional Research?

The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is Market Research. Comprehensive market research provides insights to marketers on target markets and customer segments. It provides information that facilitates strategic and informative business decisions to target the most …

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Types of Research and Information Documents – II

The second part of the article discusses about informational documents. As the documents confine themselves only to present information, they are aptly named as Informational documents. Unlike Analytical papers, they will not discuss about an issue or a research problem. They cover many areas in the process of gaining comprehensiveness of the subject. Informational Documents …

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