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Time for Business Owners to Change their Attitudes towards SEO

SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.

Benefits of Using WordPress to Power Your Business Website

In today’s business environment, having web presence through website is essential. WordPress is open source software that helps you to easily build and maintain a website or blog for your business. This article explains some of the benefits of using WordPress as a platform to design, build and maintain a website for your business.

Client’s Expectations from a Professional SEO Provider

Before assigning any project, the client expects certain things from the SEO provider. Maintaining the business relationship with a client by delivering to their expectations is more challenging than getting a project itself. The best way to maintain cordial relationship with the client is by following Relationship Orientation that has many advantages over Transactional Orientation.

3-Step Approach: A Better Way to Address Clients’ Issues in SEO Industry

A better way to address clients’ issues in SEO industry is to follow a 3-step professional approach i.e., Time to Acknowledge, Time to respond and Time to resolve that yields best results. Professional client servicing person can adapt this framework, it is beneficial to both client and the service provider to resolve clients’ issues.

SEO Changes from Operational to Strategic and Knowledge Intensive Skill

SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.