5 Reasons to Consider New Domain Extensions

Date Published: 15-Feb-2018 | By: Uma Sri In the last few years the domain universe has greatly expanded. By new domain extensions, we are specifically talking about new generic Top Level Domains (TLDs). With hundreds of domain names, it has never been so easier to find a domain that perfectly matches your brands. But, will your new extension …

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Pragmatic Look at Link Gaining in Current Environment

Date Published: 16-Feb-2017 | By: Uma Sri Gaining quality links has always been challenging task of search engine optimization. For more than a decade, search engines considered links as one of the important aspects in search rankings. Even though the emphasis on links has been reduced in Penguin 4.0, backlinks still continue to add value for …

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Essence of Penguin Algorithm-Past and Present

Date Published: 25-Jan-2017 | By: Uma Sri Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques. Before …

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An Overview on SEO Friendly URL Structure That Enhances User Experience

Date Published: 12-jan-2017 | By: Uma Sri An URL is a human readable text which replaces the IP address of a website. It not only defines the site or page but also represents different levels of files and navigation structure of a website. From an SEO point of view, having a right URL structure is very …

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Avoiding Bad Link Building Methods

Date Published: 12-Jan-2017 | By: Uma Sri Google’s ranking algorithm has changed overtime and the importance of links has decreased in search engine rankings compared to 10 years back. Back then, Google algorithm was synonymous with PageRank. Today, Google does not even update the page rank score. Yet, the links to a site are an important …

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Best Practice SEO Approach vs Cookie Cutter and Totally Innovative SEO

Date Published: 26-Dec-2016 | By: Uma Sri There are many articles that describe the disadvantages and ineffectiveness of cookie cutter SEO. But a totally innovative SEO solution is equally useless. The above reasoning could be quite surprising for many, but is truthful. In order to understand this reality, we need to get to know a few …

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Google Algorithms Past and Present

Date Published: 7-Dec-2016 | By: Uma Sri Google algorithms play a major role in providing relevant quality search results for the users. Google has software called Googlebot that goes around the web to scan and collect the information about websites. Based on the data collected by Googlebot crawler, indexing process takes place only for certain pages …

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