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Books on Growing Your Small and Medium Businesses

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
~ Jim Collins and Morten T. Hansen

Theme of the book: How to run a business in an environment characterized by uncertainty, chaos, change to lasting success.

About the book and how it helps for business growth:

great-by-choiceMr. Jim Collin along with his co-author Morten T. Hansen and a team of more than 20 research analysts conducted research over nine years to identify why do some companies thrive in uncertainty, chaos while others don't.

In this classic book, after 9 years of rigorous analysis – the author has explained this question with engaging stories of great companies (Microsoft, Intel, Amgen, Biomet, Stryket, Progressive, Southwest etc.). Collin compared companies who beat its competitors by atleast 10 times over 15 years (he called them10Xers) with a set of variables and under a time frame. Collin discovered that these 10Xers are not more risk taking, more visionary and more creative than the compared companies. But they are all shared three characteristics:

  • Fanatical Discipline
  • Empirical Creativity
  • Productive Paranoia

Collin explains with thought provoking practical concepts such as - 10Xers; the 20 Mile March; Fire Bullet; Then Cannonballs; Leading above the death line; Zoom out then Zoom in and the SMAC Recipe. And each chapter contains numerous case studies and anecdotes.

This is the most recommended book, packed with principles of building a successful company in the face of turbulent conditions.

About the authors:

  • Jim Collins: Jim Collins is a New York Times bestselling author, business consultant and a lecturer. He has authored and co-authored several books and most of them where written based on researches similar to Great by Choice, Built to Last, How the Mighty Fall, Good to Great and others.
  • Morten T. Hansen: Morten T. Hansen is a co-author of Great by Choice. He is a Professor of Management at the University of California, Berkeley, and at INSEAD. He has received many prestigious awards like the best article award from Sloan Management review. Recently in the year 2013, he was named as one of the top management thinkers in the world by the Thinkers50.

Prominent Reviews on the books:

  • “A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises” ~ Financial Times
  • “Collins and Hansen draw some interesting and counter-intuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.” ~ Wall Street Journal

This book is available in Paperback, Hardcover and Kindle.

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