Bounce rate is the percentage of visitors who exit a website after viewing only one web page. There are many factors that lead to high bounce rate. Some of them are single page website, internal factors like poor website design, navigation, content, improper external links, marketing factors like wrong keywords, ads and metadescriptions and title.
Bounce rate is the percentage of website visitors who leave website after visiting only one webpage of the website to total number of website visitors. A high bounce rate is a negative aspect of the website/webpage. We explain different scenarios of bouncing that can be categorized into pageviews and external links