Content marketing is very popular strategy among many marketers and is also having enough potential to find prospects for businesses. There is so much information online competing to get noticed, so marketers require a new and latent platform to get attention of the buyer. This is where many of them are using Social media.
Be it the regular website content or proactive marketing using blogs, eNewsletters, eBooks, Press Releases and even online videos – its all content marketing. With the increased usage of Internet, many businesses have shifted their marketing strategies online.
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is Market Research. Comprehensive market research provides insights to marketers on target markets and customer segments. It provides information that facilitates strategic and informative business decisions to target the most …
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Internet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. The evolution of search engines has made the ease of accessing the information online at finger …
The second part of the article discusses about informational documents. As the documents confine themselves only to present information, they are aptly named as Informational documents. Unlike Analytical papers, they will not discuss about an issue or a research problem. They cover many areas in the process of gaining comprehensiveness of the subject. Informational Documents …
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Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. The curiosity to know the things happening around world is satisfied with Internet. Information availability prior to Internet: Information available for …
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The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. Businesses can access almost any kind of information …
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