Social media marketing has become increasingly popular in the industry today. However, small business owners have some misconceptions on this way of marketing. They are underestimating its value and importance. This article, clarifies the common misconceptions on social media marketing among small business owners.
Date Published: 05-Nov-2013 | By: Kerry K Robinson ‘Landing page’ or ‘lead capture page’ is one of the important web pages on your website where you want your visitors to land when they come to your site during their purchase process. They could be visitors from search results, banner advertisements, e-mail newsletter or from other …
Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.
In today’s online world, it is very important to maintain a blog in a business website. Blogging is one of the best practices to share your knowledge and experiences with your audiences. You establish yourself as an authority in your field.
Many businesses today have started relying on content marketing to attract and engage their target audience. According to the Slide Share and Column Five media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.
Be it the regular website content or proactive marketing using blogs, eNewsletters, eBooks, Press Releases and even online videos – its all content marketing. With the increased usage of Internet, many businesses have shifted their marketing strategies online.