Date Published: 6-Aug-2013 | Author: Nancy R Jones
Generally, those who don’t use SEO ask this question; for those who deploy SEO also this question may occasionally pop up in their mind. SEO can make a big difference in the success of your website. It is an effective way to get your website rank on the search engine result pages (SERPs). Websites that are optimized to be search engine friendly for the main search engines like Google, Yahoo and Bing are the ones that will get noticed by your potential customers.
The main goal of SEO is to get your website on the first page of search engines and drive more customers and sales. It makes a lot of difference to your website; let us take a brief look at the differences.
Makes your website easily found by relevant users
Today the Internet is flooded with nearly 250 million websites. Millions and millions of people worldwide are searching for something on the Internet every day and getting listed on the top of SERPs is not that easy. BY optimizing your website will be easily visible by the users and your website will get more traffic when compared to millions of other websites.
SEO is about getting your website on the first page of SERPs and to make it easy for your potential customers to find your website/business.
According to MarketingSherpa, 60% of clicks are to the top three organic search results and according to MarketShareHitsLink.com 75% of users only look at the results that are on the first page. Therefore, the higher rankings a website gets, the greater the chance of your site being visited and eventually more business is generated.
Makes it easy for the users to use your site
The idea behind SEO is to make it easy for search engines to index your website and also make it easy for the users to use your site. If your website is accessible for search engines, it is also easily accessible for visitors.
In fact, search engines have in the recent past demonstrated that they are constantly studying people’s behavior online and adjust their algorithms to reward sites that are user friendly.
Enables online brand promotion
Websites that make it to the first page of search engines get free and 24/7 advertisement which helps improve brand awareness and online visibility to a great extent.
Online users will often trust brands that are listed on the very first page of search engines, because they trust the search engines results and this enables online brand promotion of your website/business.
Helps you to provide useful information to your customers
Providing fresh, relevant and quality content to your customers is a major part of Good SEO. When your website delivers valuable content that is helpful and useful to your customers you will discover that people will visit your site again and again.
From an SEO perspective, content is written to help your customers connect with your website/business.
Works out for long-time
Search engine optimization takes some time to achieve results. It depends on a number of factors like quality of content, keywords, web promotion, usability of the site, etc.
It may take many months to achieve better rankings, but once the website starts ranking, it will typically stay there for long time. You will see increase in traffic, exposure to your target market and your website will be listed on top of the SERPs.
The primary objective of SEO is to help your website rank high in the organic search results of search engines, so that your website is easily found by users.
A serious business needs to fire on all cylinders in today’s competitive world. Depending only on one or a few marketing methods is not a good option. Whether you do several or all types of marketing you need to give importance to SEO to ensure the success of your organizations marketing objectives.
SEO twists and changes regularly. Some website owners do SEO on their own. But for any serious business it is more important to focus on their business and employ a Professional SEO Service Provider to help their website get top rank positions for relevant keywords. So, better late than never, consider a professional SEO service provider to help your website gain the most on natural search results.
You may also loke to read:
- Key Attributes That Define a Professional SEO Provider
- Advantages Offered by Organic Search Engine Optimization over Paid Search
- Role of Search Engine Optimization in Internet Marketing
- Hard Selling Sales Force May Help Identify a Low Quality SEO Provider