Date Published: 10-Nov-2016 | By: Uma Sri To rank well in Google search many spammers try to manipulate algorithms by practicing various unethical methods such as link manipulation, keyword stuffing, content spinning, hidden texts & links, buying an old domain and then redirecting that site to target site etc. These techniques are simply treated as black …
Accomplishing top position in Google search results pages is a typical aspiration for every online website. Some established brands and authoritative websites that have adopted efficient digital marketing strategies rank well in search results, whereas others are still scrambling to make their websites SEO friendly. Yet, many websites that have reached good positions in search …
Before assigning any project, the client expects certain things from the SEO provider. Maintaining the business relationship with a client by delivering to their expectations is more challenging than getting a project itself. The best way to maintain cordial relationship with the client is by following Relationship Orientation that has many advantages over Transactional Orientation.
A better way to address clients’ issues in SEO industry is to follow a 3-step professional approach i.e., Time to Acknowledge, Time to respond and Time to resolve that yields best results. Professional client servicing person can adapt this framework, it is beneficial to both client and the service provider to resolve clients’ issues.
SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.
SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.
Small business owners should watch out for one-upmanship game played by SEO industry people. Whenever there are changes in search engines, these so called experts write articles in great detail putting their assumptions to become popular. Business owners should understand the reality that only spammy SEO techniques are dead but not the entire SEO industry.