Advantages Offered by Organic Search Engine Optimization over Paid Search

Date Published: 24-Dec-2012 | By: Lynda S White

Organic SEO and PPC are two most popular marketing strategies used in Internet marketing. Many website owners are often confused whether to go for organic SEO or PPC. Organic Search Engine Optimization (SEO) refers to optimizing a website in such a way that it naturally ranks high in search engine results. Paid search, on the other hand, is completely a paid marketing, commonly called Pay Per Click (PPC) campaign.

Let us know about these marketing strategies in detail.

Organic SEO
Organic SEO increases visibility of a website in search engine results and thus attracts more visitors to the website. Effective SEO Practices like providing informational, useful and original content on the website, quality link building, etc., are ways to earn higher rank in search engine results.

Search engines reserve some space on their result pages to display ads. Any advertiser can purchase that space through bidding. The bid will be made for the keywords/phrases the advertiser wants his ads to be displayed, and also for Cost per Click (CPC) to have their ad placed in the search engine.

Advantages of organic search engine optimization
Organic and paid search, both play an important role in Internet marketing. However, each of it has its own advantages and disadvantages. If you want quick results and are ready to spend a bit more, PPC is a good option. If you are looking for cost-effective and long-term results, you better go for organic SEO. Here are the advantages of organic SEO.

Cost effective: Organic SEO is cost effective. Except for the expenses you spend on optimizing the website, there is nothing you need to pay to the search engines for listing your website. Whereas, in PPC you need to pay for every click and the cost varies based on your market and the popularity of the keyword. You need to spend a lot of money on the click regardless of the result. Thus, compared to PPC, organic search is always cost-effective.

Long term results – long term ROI: PPC offers you instant and quick results. But the moment you discontinue the campaign, the results stop instantly. Organic SEO results on the other hand are long-term. Though it takes some time to get good rankings, once right optimization is made and rankings are achieved, the results continue for a long period and thus bring good return on investment in the long run.

Users consider organic search results more useful/credible: Studies show that users are more likely to click organic results as they find them more useful in getting the information they are looking for. Once they are aware of the fact that PPC results are just advertisements, they would not trust those results. However, for users who want to find a product/service, PPC listings are often helpful, as they direct them to the sites that offer the products/services they are looking for.

Professional SEO experts can help you get quick results
For those who are new to SEO, it takes a lot of time effort to get results. Taking help of a professional SEO service provider who is specialized in optimizing websites to search engines will ensure quick and positive results.

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