Google announced “Hummingbird” on 27th September, 2013. It is the biggest change in Google and is not an update or data-refresh, but entirely a new search algorithm and affected 90% of searches. In this article, we will see how Hummingbird works and what small business owners and SEOs should know about it.
Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.