Design thinking has gained significant popularity, especially in the last decade. Design thinking is effective in resolving problems in creative and practical ways. This approach is based on the process used by the designers. Due to its origin with design, it is commonly referred with this nomenclature. Design thinking evolved from multiple disciplinesHowever, the approach …
B2B digital marketing strategy needs to be done differently. Some salient aspects of developing the right strategies of B2B digital marketing – target marketing, leverage website, mobile-friendly website, social media, hire agencies, marketing automation and posting industry news on website.
Digital transformation is nothing but incorporating digital technology into a business, encompassing the entire operations. The primary goal of this transformation is to enhance interactions with customers, along with providing improved services to them. For any business to survive in the contemporary market, digital transformation is mandatory! If a business organization thinks contrary to that, …
Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.
Many businesses think link building is just a way to improve search engine rankings. Yes, it does help with rank improvement, but more than that it helps in bringing in new clients when done in right way. It is the time for businesses to zoom out and see the bigger picture about their link building.
With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.
Many SMBs expect marketing companies to build a successful product/business for them. They also expect marketing people to sign-up sales contracts. But in fact, finding a product/service that sells and converting leads into sales is a company’s job. Awareness of facts can help get right expectations from marketers.