Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.
Many businesses think link building is just a way to improve search engine rankings. Yes, it does help with rank improvement, but more than that it helps in bringing in new clients when done in right way. It is the time for businesses to zoom out and see the bigger picture about their link building.
With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.
Many SMBs expect marketing companies to build a successful product/business for them. They also expect marketing people to sign-up sales contracts. But in fact, finding a product/service that sells and converting leads into sales is a company’s job. Awareness of facts can help get right expectations from marketers.
Organic SEO and PPC are two most popular marketing strategies used in Internet marketing. Many website owners are often confused whether to go for organic SEO or PPC. Organic Search Engine Optimization (SEO) refers to optimizing a website in such a way that it naturally ranks high in search …
Using search engines to find information is the most popular activity on the Internet. According to PEW Internet study, while 92% of the entire Internet users use search engines, 59% do it on a regular basis. As per the comScore reports, Google alone accounted for 13.4 billion searches in 2011.
Traditional marketing was once a popular method of marketing for all the businesses. Most of the advertisers used to target mass audience through different mediums like print, television, radio, etc. But with advent of the Internet, the last few years have seen a shift from traditional marketing