Before assigning any project, the client expects certain things from the SEO provider. Maintaining the business relationship with a client by delivering to their expectations is more challenging than getting a project itself. The best way to maintain cordial relationship with the client is by following Relationship Orientation that has many advantages over Transactional Orientation.
A better way to address clients’ issues in SEO industry is to follow a 3-step professional approach i.e., Time to Acknowledge, Time to respond and Time to resolve that yields best results. Professional client servicing person can adapt this framework, it is beneficial to both client and the service provider to resolve clients’ issues.
SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.
Small business owners should watch out for one-upmanship game played by SEO industry people. Whenever there are changes in search engines, these so called experts write articles in great detail putting their assumptions to become popular. Business owners should understand the reality that only spammy SEO techniques are dead but not the entire SEO industry.
Campaign-styled SEO like high volume low quality link building, forums, postings, comments, etc., are being treated as spam now. It is counter productive now i.e, it can kill your website and business. SEO has changed drastically. In this changing scenario, what is required to rank well is a new paradigm
Google announced “Hummingbird” on 27th September, 2013. It is the biggest change in Google and is not an update or data-refresh, but entirely a new search algorithm and affected 90% of searches. In this article, we will see how Hummingbird works and what small business owners and SEOs should know about it.
Google made some major changes to it algorithm to filter the low quality sites and reward high-quality sites. Google is mainly focusing on user experience. It strongly recommends creating websites/pages primarily for users, not for search engines. So, if you want your site to rank high in Google, then adapt to the changed algorithms.