SEO and PPC are the two popular search marketing methods that generate traffic to your website. While SEO generates free organic traffic to your website, PPC generates traffic for which you have to pay. In this article we will discuss why it’s better to go for PPC advertising along with SEO for better results.
Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.
Ranking in the first few slots of a search engine result pages (SERPs) is critical to the visibility of a website. In the present business environment, a company or its products will reach potential customers only when their website is visible in the first page of SERPs, for targeted keywords.
Organic SEO and PPC are two most popular marketing strategies used in Internet marketing. Many website owners are often confused whether to go for organic SEO or PPC. Organic Search Engine Optimization (SEO) refers to optimizing a website in such a way that it naturally ranks high in search …