Date Published: 3-May-2013 | By: Kerry K Robinson
The advent of Internet has totally changed the way people access information – whether it is to purchase a product or just for knowledge, people today do not like hard copy works instead prefer to download to their electronic reading devices. The information they seek may be a product description, news, an opinion, a research write-up or an in-depth analysis on an issue, people are increasingly turning towards Internet.
Just having a website and content on it is not enough. It should be of good quality. Visitors don’t like an experience with a low quality content site. For this reason search engines are continuously looking for websites with low quality content and penalizing them. In such a scenario, unless you prove your website as a dependable source of information, your site will not be able to reach your audience. In order to become a trusted source of information you need to create content with utmost care. Read this article to know the major things that you need to consider while creating content for your website.
Content should be fresh and original
Fresh content on your website shows that you are actively involved in providing information to the visitors. Visitors like to read the content that is updated frequently, not some two year old information.
Also, make sure that the content is original. Original content stands out on the web. Avoid copying content from other sources. It is likely to damage your credibility among visitors as a good source of information. Even search engines are very strict on duplicate content and even a few pages of duplicate content on your website can badly affect your search engine rankings.
You can write quality content provided, you have an excellent grasp on the topics and the current developments in that domain. To get that grip, you need to think and analyze about our expertise. You should also think hard to make your expertise easy to understand for regular audiences. You should research and find the information need of your audience. Also audit the information available on the other sites to establish gaps in the information provided.
Your content should leave your readers with one or more new ideas, concepts or facts that they did not have before. This shows your in-depth knowledge of the topic.
In order to attract your potential prospects, your website content should be on the topics related to your business. Assume yours is a garment business selling ready-to-wear garments for men. In summer season, if you write on garments to wear in summer, it makes sense. Instead, if you write your views of a women’s fashion show event, your audience will struggle to understand the relevance to their needs.
Professionally, it may be important for you. It may also make sense for you to write about it on your personal blog. But on your business website the relevance is very weak. Similarly, a new write-up on winter clothes in summer will be less relevant. Irrelevant content may not give you the desired results, no matter how great it is. So, make sure the content on your website is relevant to the audience you are associated with.
Clear and accurate content
No matter how small the topic is, make sure that you explain it clearly and accurately. Present content in a simple and easy to understand language. The expertise of a writer lies in telling the story in a simple way without losing the logic and richness of the subject. Use short and simple sentences. Avoid using complex or exotic words.
Informative and educational content
Content on the website should either provide information or educate the visitor. So, make sure that your content falls in either of the two categories. Informative in the sense that it should give functional information. Educational content goes beyond that. It could be a thought leadership content that creates awareness or gives some new insights on a topic. This kind of content provides value to the customers.
Content with errors in spelling and grammar is likely to bring disrepute to your website. Too many typos annoy the visitors. It directly hits the credibility of the information. No matter how great the depth of the subject is, spelling and grammar errors can damage the entire credibility of the website.
Present content with a consistent structure. Divide it into small paragraphs. Make sure that each sentence/paragraph is making sense and well connected to the next. Logic in the article should flow from beginning to the end to make sure that the visitors read the article completely without any issues. If the structure is not clear the readers will get irritated or lose interest with the write-up.
Creating high quality content for your website needs you to allocate sufficient time, build expertise and to create new content regularly.
If you are busy with your core business operations and are unable to spend time creating quality content, approach a professional content writing service provider to reduce the amount of time you directly spend on the content creation. You will however need to be involved with critical aspects of the process to ensure high quality content. Remember, you cannot ignore the content on your website and expect to be successful online.
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