Using Tags and Categories for Better Navigation on Your Site

Internet users are busy. They want the information they are looking for quickly. Thus user experience of the blog with respect to navigation is very important. When it comes to navigation, website/blog owners forget basics like usage of tags and categories. This article helps you know the purpose and need of tags and categories.

Smaller Sites Can Rank Ahead of Bigger Sites: Matt Cutts

Matt Cutts Google’s head of search spam, disagrees with the assumption that having a national brand leads to higher traffic and a better search ranking. He goes on to say that smaller sites with superior content are the ones that end up becoming the larger sites. Read the article to know how a smaller site can rank high.

Elements That Constitute an Effective Landing Page

Date Published: 05-Nov-2013 | By: Kerry K Robinson ‘Landing page’ or ‘lead capture page’ is one of the important web pages on your website where you want your visitors to land when they come to your site during their purchase process. They could be visitors from search results, banner advertisements, e-mail newsletter or from other …

Continue reading ‘Elements That Constitute an Effective Landing Page’ »

Google Redesigns Its Algorithm – Significantly Changing the Way It Ranks Websites

Google made some major changes to it algorithm to filter the low quality sites and reward high-quality sites. Google is mainly focusing on user experience. It strongly recommends creating websites/pages primarily for users, not for search engines. So, if you want your site to rank high in Google, then adapt to the changed algorithms.

Eight Simple Ways to Engage Your Web Readers with Your Article

In 10 seconds if your article couldn’t capture the attention of your reader, believe me the reader will be very unlikely to ever come back to your site. If you want readers to engage with your article, follow these 8 simple ways and start creating articles to keep your readers hooked.