An Overview Of The E-Commerce Market In The USA

Ever since the inception of the concept of e-commerce, reputed brands from the US have dominated the market. Starting with Amazon, a large number of e-commerce giants have set benchmarks for the rest of the industry. With competition soaring from global counterparts, these companies have been strategic in planning their marketing mix. In 2019, the …

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Importance of Good Web Merchandising for E-commerce Businesses

With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.