What is Digital Transformation?

Digital transformation is nothing but incorporating digital technology into a business, encompassing the entire operations. The primary goal of this transformation is to enhance interactions with customers, along with providing improved services to them. For any business to survive in the contemporary market, digital transformation is mandatory! If a business organization thinks contrary to that, …

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Time for Business Owners to Change their Attitudes towards SEO

SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.

SEO Changes from Operational to Strategic and Knowledge Intensive Skill

SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.

SEO and T-Skills – Understanding a Competent SEO Professional

Unlike earlier when SEO involved only building links, today SEO is complex covering on-page to natural links, content to usability. In order to be successful in this scenario, you need to have T-skills – You need to know a lot about SEO and know enough about other areas to be able to work with other experts

Importance of Good Web Merchandising for E-commerce Businesses

With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.