Design Thinking And Its Key Principles

Design thinking has gained significant popularity, especially in the last decade. Design thinking is effective in resolving problems in creative and practical ways. This approach is based on the process used by the designers. Due to its origin with design, it is commonly referred with this nomenclature. Design thinking evolved from multiple disciplinesHowever, the approach …

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Steps to Choose Internet Marketing Strategy for Small Businesses

Rising effectiveness of Internet marketing (IM) has necessitated small business owners to adopt efficient techniques to promote their businesses. As an owner of small business, you can hardly afford to lose the chance to win prospective clients, and to improve the profitability of your business. Having a plan comprising Internet marketing strategies is therefore sensible, because it makes it easy for you to promote your business at affordable price within a short span of time. Such plan will come up with an optimal strategy for your business.

What Makes Internet Marketing Effective Compared to Traditional Marketing

Traditional marketing was once a popular method of marketing for all the businesses. Most of the advertisers used to target mass audience through different mediums like print, television, radio, etc. But with advent of the Internet, the last few years have seen a shift from traditional marketing