Design thinking has gained significant popularity, especially in the last decade. Design thinking is effective in resolving problems in creative and practical ways. This approach is based on the process used by the designers. Due to its origin with design, it is commonly referred with this nomenclature. Design thinking evolved from multiple disciplinesHowever, the approach …
Although cloud systems existed ever since emails came into being, it was much later that cloud hosted apps started changing the operational mechanism in businesses. The SMBs have also active embraced cloud hosted apps. The virtual storage space is capable of hosting apps, and in the process, delivers a large number of benefits. Presently, enterprises …
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Digital transformation is nothing but incorporating digital technology into a business, encompassing the entire operations. The primary goal of this transformation is to enhance interactions with customers, along with providing improved services to them. For any business to survive in the contemporary market, digital transformation is mandatory! If a business organization thinks contrary to that, …
Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.
In today’s world of digital marketing, SMB owners and decision makers need to have three essential executive skills – trade-offs, prioritization and balancing to succeed in the market place and win over the competition.
A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to
