Date Published: 9-Jul-2013 | Author: Nancy Jones
For a good writer, there is only one measure of success,
and that is found in his honoring the complexity and richness
of his subject while telling his story in a lucid way ~ Joseph Epstein
Readers like to read articles that are kept simple and are straightforward. Using simple language will keep your readers engaged and they will read the article till the end. Simple language doesn’t mean that your writing should be like a school essay. Write in a way that it connects with your audience and makes them interested in your writing.
You have to focus more on how to use simple language by replacing complex words with simple words. Replacing complex words with simple words makes it easy for your readers to understand and they don’t have to refer the thesaurus to know the meaning.
Read this article to learn more about the benefits of writing in simple language.
Readers are looking for content that is simple
The Internet is a pool of information. One can find immense amount of content on a single topic or search. But many readers look for content that is kept simple and easy to understand. They can easily figure out in the first few sentences of the article or blog, whether to read it completely or skip it and look for something that is readable.
Readers will understand what you are talking about
Readers want content that they can read quickly, remember easily and the most importantly, understand effortlessly, so that they get to know what you are exactly talking about. If you keep writing in the above manner then you will surely see a great number of readers pouring into your site. Using simple language you will be able to convey your message through your articles in an effective way.
Readers will be engaged in your content
As said earlier in this article and repeating again, use of simple language will keep your readers engaged in your content and they are likely to read it to the end. The whole purpose of writing an article in a simple language and picking familiar or frequently used words is to help your readers read the article easily and effortlessly and they will surely appreciate your effort to communicate with them in a simple language.
Readers tend to skip the website, if the content is not well-written
By choosing simple language and structuring the sentences and paragraphs in a correct manner and organizing your content clearly, you will be able to retain your readers, as they can clearly understand your writing. But if your content is not well-written, shallow, structure of sentences is not good and has more complex words, then readers will not stay on your site for a long time and move to other site.
Your aim should be to make your content clear to the readers. Keep this in mind: simple language, simple language and simple language – this is the mantra for winning over your readers through your writing style.
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