Date Published: 5-Jul-2013 | Author: Kerry K Robinson
A successful blog is one that engages and retains its readers. For that, you need to focus on providing functional, authoritative and original content to the readers. The success of your blog depends on various factors such as, quality of the content, usability of the site and its focus on helping the visitors. To have a successful blog in terms of reader engagement, we furnish here six secrets.
Secret# 1: Create content for specific niche
As you are in business, you have the knowledge in your niche; create content that is specific to your industry. Assume your domain area is website designing. You can provide some basic to advance level tips on website designing, about the latest and evolving technologies and the like. By being specific to your field will help in providing useful content to your potential audience. It also shows that you are concerned about your audiences’ needs.
Secret# 2: Post relevant content
Make sure your blog has content relevant to your niche; the content that your target audiences are looking for. By not creating relevant content you cannot attract right audience to your website. Further, your readers come to your blog in the hope of finding quality content, and the moment they find content that it is not relevant to what they are looking for, they are likely to get disappointed and frustrated. Don’t make your readers frustrated, instead give them the information that they are looking for.
Secret# 3: Include tags
Tags are used to describe or categorize your blog posts. They help users find the information related to a specific topic they are searching for at one place. Add tags to each of your blog posts. Also provide a tag cloud on each page of the blog section to make it easy for your audience to navigate.
Secret# 4: Post content regularly
The more content you post, the more you will be able to engage your readers. You could post it daily, weekly or fortnightly, depending on the importance of renewing content. Plan a schedule for the purpose. Letting your audiences know the schedule by telling them in advance about the specific dates that you will be posting content helps them to come back to your blog more often. Posting quality content regularly is likely to earn you credibility as a reliable and up-to-date source of information.
Secret# 5: Give links to other related articles
As you keep posting content regularly, you will accumulate a good number of blog posts. To increase the usability of the articles and to help readers find related information quickly, give links to other related articles. This will not only make your blog engaging, but will also enhance the users’ experience.
Secret# 6: Invite comments
Make sure to have a comment box at the end of each blog post and encourage readers to leave comments. Good posts in your blog will invite a good number of comments. By inviting comments and feedback, you develop a dialogue with your audience, which makes your blog more interactive.
Follow these tips to attract your target audience to your blog and to build credibility in your niche.
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