Tips for Translating Your Knowledge into Content for Your Small Business Website

The best method of gaining more traffic and keeping visitors/customers on your small business website for longer is by writing content that can offer more insightful tips or advice to your customers. Read the article to know the right process of creating an article that are valuable to your customers.

Content Syndication – How it Helps Your Business Online

There is a lot of ignorance and confusion among many small business owners on content syndication, a process of distributing the content in third party websites. Due to ignorance and lack of proper guidance, they are missing out on many benefits it brings to their business. Misconceptions on content syndication dispelled in this article.

Internet as a Tool in Marketing Research – Challenges

Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it has posed new challenges in the areas of data collection, interpretation and validation. Drawbacks of Internet in …

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Time for Business Owners to Change their Attitudes towards SEO

SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.

SEO Changes from Operational to Strategic and Knowledge Intensive Skill

SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.

Why Title Tag is Important for Your Website

Creating relevant & descriptive title tags attracts visitors and encourages them to visit your web page. A well-written title tag stands out from dozens of web pages that appear on search results. Read this article to know the importance of title tag, how to write a good one and things to avoid when writing title tags