Internet as a Tool in Marketing Research – Challenges

Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it has posed new challenges in the areas of data collection, interpretation and validation. Drawbacks of Internet in …

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Time for Business Owners to Change their Attitudes towards SEO

SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.

SEO Changes from Operational to Strategic and Knowledge Intensive Skill

SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.

Why Title Tag is Important for Your Website

Creating relevant & descriptive title tags attracts visitors and encourages them to visit your web page. A well-written title tag stands out from dozens of web pages that appear on search results. Read this article to know the importance of title tag, how to write a good one and things to avoid when writing title tags

Four Common Misconceptions on Social Media Marketing Among Small Business Owners

Social media marketing has become increasingly popular in the industry today. However, small business owners have some misconceptions on this way of marketing. They are underestimating its value and importance. This article, clarifies the common misconceptions on social media marketing among small business owners.

Using Tags and Categories for Better Navigation on Your Site

Internet users are busy. They want the information they are looking for quickly. Thus user experience of the blog with respect to navigation is very important. When it comes to navigation, website/blog owners forget basics like usage of tags and categories. This article helps you know the purpose and need of tags and categories.