Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it has posed new challenges in the areas of data collection, interpretation and validation. Drawbacks of Internet in …
SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.
SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.
Creating relevant & descriptive title tags attracts visitors and encourages them to visit your web page. A well-written title tag stands out from dozens of web pages that appear on search results. Read this article to know the importance of title tag, how to write a good one and things to avoid when writing title tags
Are you confused whether to have a single website or multiple websites for your multiple business locations? Many business owners go for multiple websites because this is what their website designing and SEO providers tell them to do. Having a single website is better than multiple websites. Read the article to know why?
Social media marketing has become increasingly popular in the industry today. However, small business owners have some misconceptions on this way of marketing. They are underestimating its value and importance. This article, clarifies the common misconceptions on social media marketing among small business owners.
Internet users are busy. They want the information they are looking for quickly. Thus user experience of the blog with respect to navigation is very important. When it comes to navigation, website/blog owners forget basics like usage of tags and categories. This article helps you know the purpose and need of tags and categories.