Client’s Expectations from a Professional SEO Provider

Before assigning any project, the client expects certain things from the SEO provider. Maintaining the business relationship with a client by delivering to their expectations is more challenging than getting a project itself. The best way to maintain cordial relationship with the client is by following Relationship Orientation that has many advantages over Transactional Orientation.

3-Step Approach: A Better Way to Address Clients’ Issues in SEO Industry

A better way to address clients’ issues in SEO industry is to follow a 3-step professional approach i.e., Time to Acknowledge, Time to respond and Time to resolve that yields best results. Professional client servicing person can adapt this framework, it is beneficial to both client and the service provider to resolve clients’ issues.

Tips for Translating Your Knowledge into Content for Your Small Business Website

The best method of gaining more traffic and keeping visitors/customers on your small business website for longer is by writing content that can offer more insightful tips or advice to your customers. Read the article to know the right process of creating an article that are valuable to your customers.

Content Syndication – How it Helps Your Business Online

There is a lot of ignorance and confusion among many small business owners on content syndication, a process of distributing the content in third party websites. Due to ignorance and lack of proper guidance, they are missing out on many benefits it brings to their business. Misconceptions on content syndication dispelled in this article.

Internet as a Tool in Marketing Research – Challenges

Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it has posed new challenges in the areas of data collection, interpretation and validation. Drawbacks of Internet in …

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Time for Business Owners to Change their Attitudes towards SEO

SEO as it was done in the past is dead. Today, it is a combination of marketing, content, web promotion, IT and social media credentials. Cheap tactics that worked earlier don’t work today. It is high time now for business owners to understand the changing scenario and change their attitudes towards SEO.

SEO Changes from Operational to Strategic and Knowledge Intensive Skill

SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.