Time to do PPC Advertising Along With SEO

SEO and PPC are the two popular search marketing methods that generate traffic to your website. While SEO generates free organic traffic to your website, PPC generates traffic for which you have to pay. In this article we will discuss why it’s better to go for PPC advertising along with SEO for better results.

Effective Places to Spend Your Online Promotional Dollars

Internet marketing is gaining popularity in recent years as more and more businesses are investing money on online promotion. According to a Nielsen report, online ad spend grew by 24% in 2011 over 2010. As per Zenith Optimedia, global ad spend will overtake newspaper expenditure by 2013 and by …

Advantages Offered by Organic Search Engine Optimization over Paid Search

Organic SEO and PPC are two most popular marketing strategies used in Internet marketing. Many website owners are often confused whether to go for organic SEO or PPC. Organic Search Engine Optimization (SEO) refers to optimizing a website in such a way that it naturally ranks high in search …