SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.
Matt Cutts Google’s head of search spam, disagrees with the assumption that having a national brand leads to higher traffic and a better search ranking. He goes on to say that smaller sites with superior content are the ones that end up becoming the larger sites. Read the article to know how a smaller site can rank high.
Ranking in the first few slots of a search engine result pages (SERPs) is critical to the visibility of a website. In the present business environment, a company or its products will reach potential customers only when their website is visible in the first page of SERPs, for targeted keywords.