Compelling web design goes beyond delivering visual pleasure to the visitors. It can enhance your digital marketing to a significant extent. Presently, most business firms are hiring established web design agencies to get new website designs that can help establish good reputation for their business. In the competitive business environment, attractive design of your website can be crucial for creating the right first impressions for your business. Read on to know how you can come up with superior web design.
Tip 1 – Plan your design
An organized and planned approach makes the website design compelling. Therefore, any generic design may not serve your purpose. Think of the color theme, associating the same with your brand. The font, design elements and typography should be incorporated accordingly. You need to think from the audiences’ perspective on the type of content they would be reading, the messaging that would help converting them and so on. Therefore, working on the design strengthens the sales funnel.
Tip 2 – Remove these elements
At times, certain elements in the website can dilute the message and value you are conveying to your customers. For instance, people may not like long and complicated animations, complex fonts, and wrong color schemes. It takes a few seconds for the audience to create the first impression of your website. Therefore, the sections on your pages should be short and powerful. Use strong content and focus on visuals, along with crisp headings. Keep away ambiguous terminology from the site as it might confuse visitors. Besides, try to avoid generic and overused words in your content.
Tip 3 – Include follow and social share buttons
When you come up with great content on your website, you would expect people to share them. To make the process simple, include follow and social share buttons on the page. In case your website does not have these options, you may be missing out a lot of exposure on social media. Remember, Facebook, Twitter, Instagram and other social media channels enable business firms get a great degree of exposure. On each page of your website, you should be having these options, so that the posts can be easily shared. Besides, you may consider using tools for social sharing.
Tip 4 – Using appropriate images
Make sure that the images you use on your website are actually relevant to the content. The audience should find them engaging enough. At the same time, you need to be choosy about the images you use. Although stock photos are available for free, you should not be loading the website with these images. Try to portray images of real things and people. You might include images of your staff working, operational processes being carried out and so on. In case you find that real photos would not suit the purpose, go for stock photos. However, your approach should be well thought through, and you need to choose the images that are relevant for your business.
Tip 5 – Integrate call to action buttons
Well, the purpose of having a website remains incomplete, unless you integrate the call to action (CTA) buttons in the right positions. You may carry out an A/B test to find the color scheme or design that suits the situation best. Besides, easy navigation and usability of your website making it popular among the users.
Following the tips above will help you come up with a superior website design and help you better achieve your business goals.