Search engine bots crawl through the URLs of a website. Creating XML Sitemap and assigning priority values to the webpages allows you to communicate with the search engines to let them know which are the most important pages of your website. In this article, we will discuss how XML Sitemap priority values are helpful.
Bounce rate is the percentage of visitors who exit a website after viewing only one web page. There are many factors that lead to high bounce rate. Some of them are single page website, internal factors like poor website design, navigation, content, improper external links, marketing factors like wrong keywords, ads and metadescriptions and title.
Are you a small business owner confused whether to go with regular HTTP website or opt for HTTPS website? Here are some common questions that may be arising in your mind while setting up a website – What is the difference between HTTP and HTTPS website? Will HTTPS hurt/help my business website? Does my entire site needs it or some specific web-pages do? This article clarifies all your doubts.
Bounce rate is the percentage of website visitors who leave website after visiting only one webpage of the website to total number of website visitors. A high bounce rate is a negative aspect of the website/webpage. We explain different scenarios of bouncing that can be categorized into pageviews and external links
It is very important to design your website’s navigational structure in such a way that it offers good user experience. Enabling back button, appropriate placing and labeling of navigational elements, creating headings for lengthy pages, creating sitemaps, guidance on location, etc. are the key factors to consider while designing navigation.
Backlinks pointing to your website play an integral role in ranking your website in search engines. Having backlinks from relevant, credible and authoritative websites is value addition to your website. Read this article to know some key elements of a good backlink profile
Google updated its Webmaster Guidelines on Link Schemes and Scraped Content. The newly added guidelines once again emphasized on unnatural link building and participation in link schemes as a violation to Webmaster Guidelines. Know about the changes here…