Small business owners should watch out for one-upmanship game played by SEO industry people. Whenever there are changes in search engines, these so called experts write articles in great detail putting their assumptions to become popular. Business owners should understand the reality that only spammy SEO techniques are dead but not the entire SEO industry.
Recently there were many articles on the Internet that were stereotyping about Indian SEO providers being of low quality. It is not a smart choice to judge all Indian service providers based on some unprofessional SEO providers. In this article, we raise concerns about the situation and also provide metrics to identify a good SEO provider in India.
With increase in popularity of social media and increase in number of social media users (18% increase from 2012 to 2013), social media marketing (SMM) has become one of the essential aspects of digital marketing today. The important aspect of SMM is its effective execution. This article talks about the effective ways of executing social media marketing.
Many SMBs expect marketing companies to build a successful product/business for them. They also expect marketing people to sign-up sales contracts. But in fact, finding a product/service that sells and converting leads into sales is a company’s job. Awareness of facts can help get right expectations from marketers.