When it comes to Internet marketing strategies, B2B and B2C marketing is different. Though both may look similar from financial variables like market size & industry growth rate, the characteristics of marketing a product/service is very different. Read on to know how it is different.
Many businesses think link building is just a way to improve search engine rankings. Yes, it does help with rank improvement, but more than that it helps in bringing in new clients when done in right way. It is the time for businesses to zoom out and see the bigger picture about their link building.
Search engines are continuously looking for websites with low quality content and penalizing them. In such a scenario, unless you prove your website as a dependable source of information, you will not be able to reach your audience. In order to do that you need to create content with utmost care. Read this article to know the major things that you need to consider while creating content for your website.
With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.
Many SMBs expect marketing companies to build a successful product/business for them. They also expect marketing people to sign-up sales contracts. But in fact, finding a product/service that sells and converting leads into sales is a company’s job. Awareness of facts can help get right expectations from marketers.
While shortlisting a SEO provider one key indicator you’ll find in a good provider is absence of hard selling approach & their emphasis on solution focused sales process. An organization that focuses its sales force on hard selling is very unlikely to simultaneously have built in them the ability to explain SEO practices in an easy to understand manner.
One of the important things you should consider in a career is the size of the organization. Small and mid-sized firms offer opportunities to build great careers. However, many people are not aware of this fact. Small businesses help you have a challenging career and get a lot of experience.