Elements That Constitute an Effective Landing Page

Date Published: 05-Nov-2013 | By: Kerry K Robinson ‘Landing page’ or ‘lead capture page’ is one of the important web pages on your website where you want your visitors to land when they come to your site during their purchase process. They could be visitors from search results, banner advertisements, e-mail newsletter or from other …

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Things to Consider When Designing Navigation for Your Website

It is very important to design your website’s navigational structure in such a way that it offers good user experience. Enabling back button, appropriate placing and labeling of navigational elements, creating headings for lengthy pages, creating sitemaps, guidance on location, etc. are the key factors to consider while designing navigation.

Google Redesigns Its Algorithm – Significantly Changing the Way It Ranks Websites

Google made some major changes to it algorithm to filter the low quality sites and reward high-quality sites. Google is mainly focusing on user experience. It strongly recommends creating websites/pages primarily for users, not for search engines. So, if you want your site to rank high in Google, then adapt to the changed algorithms.