It is very important to design your website’s navigational structure in such a way that it offers good user experience. Enabling back button, appropriate placing and labeling of navigational elements, creating headings for lengthy pages, creating sitemaps, guidance on location, etc. are the key factors to consider while designing navigation.
Google made some major changes to it algorithm to filter the low quality sites and reward high-quality sites. Google is mainly focusing on user experience. It strongly recommends creating websites/pages primarily for users, not for search engines. So, if you want your site to rank high in Google, then adapt to the changed algorithms.
Building and managing PPC campaign for your website is not a simple process. Doing it on your own is time consuming and takes a lot of effort. By hiring a professional PPC consultant, you can be best assured of an effective campaign and you will be able to focus on your core business activities
Keyword research helps you choose keywords that are relevant to your website to find people most likely to buy or use your service. An analysis of user intention will further help you identify keywords that have the ability to generate warm leads.
As a small business owner, each dollar you spend on your PPC campaign counts. There are many PPC agencies, consultants, firms and advertising companies in the market, but the primary task here is to assess them properly to make sure your PPC campaign is a success
Backlinks pointing to your website play an integral role in ranking your website in search engines. Having backlinks from relevant, credible and authoritative websites is value addition to your website. Read this article to know some key elements of a good backlink profile
Google Checkout is closing down from November 2013 and moving the existing digital merchants to Google Wallet and recommending physical merchants to move to Braintree, Shopify and Freshbooks with discounts. Google Wallet is not a new product; it underwent some changes to serve its new users coming from Google Checkout.