5 Blogging Mistakes to Avoid While Writing for Your Business

Blogging today has become a crucial factor for a business’ success online – Internet users are interested in doing business with websites that educate and inform them. In spite of knowing the benefits of blogging, many businesses fail to keep up with the standards of blogging and tend to make mistakes while writing for their blog.

Essential Concepts to Know for Your Small Business Online Marketing

Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.

Factors that Negatively Impact Search Engine Rankings of a Website

Ranking in the first few slots of a search engine result pages (SERPs) is critical to the visibility of a website. In the present business environment, a company or its products will reach potential customers only when their website is visible in the first page of SERPs, for targeted keywords.