Social media marketing has become important for businesses especially small businesses. Having strong social media presence enables small businesses engage, connect with customers and get exposure to their brand. Executing social media marketing effectively helps small businesses reach out to a large number of people, do branding in an inexpensive way, acquire customer and provide customer service.
Social media marketing has gained a lot of importance in the present business world. There are as many as 200 social media websites available today. In this article, we will discuss how six popular social media platforms – Google+, Facebook, Twitter, LinkedIn, Youtube and Yelp – are helpful for your business.
Matt Cutts Google’s head of search spam, disagrees with the assumption that having a national brand leads to higher traffic and a better search ranking. He goes on to say that smaller sites with superior content are the ones that end up becoming the larger sites. Read the article to know how a smaller site can rank high.
Yahoo search has teamed up with Yelp. As per this deal, Yahoo local reviews will get replaced by Yelp reviews. It may be a boon to search users, but a bane to some small business owners. In this article we explain why it is boon to search users and bane to small business owners.
Small business owners should watch out for one-upmanship game played by SEO industry people. Whenever there are changes in search engines, these so called experts write articles in great detail putting their assumptions to become popular. Business owners should understand the reality that only spammy SEO techniques are dead but not the entire SEO industry.
Recently there were many articles on the Internet that were stereotyping about Indian SEO providers being of low quality. It is not a smart choice to judge all Indian service providers based on some unprofessional SEO providers. In this article, we raise concerns about the situation and also provide metrics to identify a good SEO provider in India.
Are you a small business owner confused whether to go with regular HTTP website or opt for HTTPS website? Here are some common questions that may be arising in your mind while setting up a website – What is the difference between HTTP and HTTPS website? Will HTTPS hurt/help my business website? Does my entire site needs it or some specific web-pages do? This article clarifies all your doubts.