Google made some major changes to it algorithm to filter the low quality sites and reward high-quality sites. Google is mainly focusing on user experience. It strongly recommends creating websites/pages primarily for users, not for search engines. So, if you want your site to rank high in Google, then adapt to the changed algorithms.
Google updated its Webmaster Guidelines on Link Schemes and Scraped Content. The newly added guidelines once again emphasized on unnatural link building and participation in link schemes as a violation to Webmaster Guidelines. Know about the changes here…
Many business owners and marketing managers out there are looking for professional SEO providers. They generally equate professionalism with experience, certifications of the company, expertise, etc. and award their project. No doubt, professionalism involves all these things. Professionalism also covers much more.
Many business owners are looking for professional SEO providers, but most of them have not figured out what exactly they mean by professionalism in SEO. The key thing to find a professional SEO provider is to think through what does professionalism mean in the context of SEO and make the right choice.
Unlike earlier when SEO involved only building links, today SEO is complex covering on-page to natural links, content to usability. In order to be successful in this scenario, you need to have T-skills – You need to know a lot about SEO and know enough about other areas to be able to work with other experts
Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.
While shortlisting a SEO provider one key indicator you’ll find in a good provider is absence of hard selling approach & their emphasis on solution focused sales process. An organization that focuses its sales force on hard selling is very unlikely to simultaneously have built in them the ability to explain SEO practices in an easy to understand manner.