SMB Owners…Watch Out for One-Upmanship Game by SEO Industry Experts to Protect Your Sanity

Small business owners should watch out for one-upmanship game played by SEO industry people. Whenever there are changes in search engines, these so called experts write articles in great detail putting their assumptions to become popular. Business owners should understand the reality that only spammy SEO techniques are dead but not the entire SEO industry.

Don’t Stereotype – Not all Indian SEO Providers are of Low Quality and How to Choose a Good SEO Provider?

Recently there were many articles on the Internet that were stereotyping about Indian SEO providers being of low quality. It is not a smart choice to judge all Indian service providers based on some unprofessional SEO providers. In this article, we raise concerns about the situation and also provide metrics to identify a good SEO provider in India.

How Your Business Can Effectively Execute Social Media Marketing

With increase in popularity of social media and increase in number of social media users (18% increase from 2012 to 2013), social media marketing (SMM) has become one of the essential aspects of digital marketing today. The important aspect of SMM is its effective execution. This article talks about the effective ways of executing social media marketing.

Factors that Cause High Bounce Rate

Bounce rate is the percentage of visitors who exit a website after viewing only one web page. There are many factors that lead to high bounce rate. Some of them are single page website, internal factors like poor website design, navigation, content, improper external links, marketing factors like wrong keywords, ads and metadescriptions and title.