How Your Business Can Effectively Execute Social Media Marketing

With increase in popularity of social media and increase in number of social media users (18% increase from 2012 to 2013), social media marketing (SMM) has become one of the essential aspects of digital marketing today. The important aspect of SMM is its effective execution. This article talks about the effective ways of executing social media marketing.

Factors that Cause High Bounce Rate

Bounce rate is the percentage of visitors who exit a website after viewing only one web page. There are many factors that lead to high bounce rate. Some of them are single page website, internal factors like poor website design, navigation, content, improper external links, marketing factors like wrong keywords, ads and metadescriptions and title.

Do You Really Need HTTPS for Your Small Business Website?

Are you a small business owner confused whether to go with regular HTTP website or opt for HTTPS website? Here are some common questions that may be arising in your mind while setting up a website – What is the difference between HTTP and HTTPS website? Will HTTPS hurt/help my business website? Does my entire site needs it or some specific web-pages do? This article clarifies all your doubts.