With increase in popularity of social media and increase in number of social media users (18% increase from 2012 to 2013), social media marketing (SMM) has become one of the essential aspects of digital marketing today. The important aspect of SMM is its effective execution. This article talks about the effective ways of executing social media marketing.
Search engine bots crawl through the URLs of a website. Creating XML Sitemap and assigning priority values to the webpages allows you to communicate with the search engines to let them know which are the most important pages of your website. In this article, we will discuss how XML Sitemap priority values are helpful.
It is very important to write new content for your business blog regularly. But, your work is not done by just publishing content in your business blog; you need to add value to your content to take your blog to the next level. The following tips will help you when writing content for your blog.
Bounce rate is the percentage of visitors who exit a website after viewing only one web page. There are many factors that lead to high bounce rate. Some of them are single page website, internal factors like poor website design, navigation, content, improper external links, marketing factors like wrong keywords, ads and metadescriptions and title.
Are you a small business owner confused whether to go with regular HTTP website or opt for HTTPS website? Here are some common questions that may be arising in your mind while setting up a website – What is the difference between HTTP and HTTPS website? Will HTTPS hurt/help my business website? Does my entire site needs it or some specific web-pages do? This article clarifies all your doubts.
English language had a prominent position on the Indian subcontinent. But many business owners from the US and the UK are sometimes uncomfortable to outsource their content writing services to India. They have a wrong perception that Indians can’t write English properly. We need to correct this false notion.
Campaign-styled SEO like high volume low quality link building, forums, postings, comments, etc., are being treated as spam now. It is counter productive now i.e, it can kill your website and business. SEO has changed drastically. In this changing scenario, what is required to rank well is a new paradigm