Digital transformation is nothing but incorporating digital technology into a business, encompassing the entire operations. The primary goal of this transformation is to enhance interactions with customers, along with providing improved services to them. For any business to survive in the contemporary market, digital transformation is mandatory! If a business organization thinks contrary to that, …
Push notifications sent with the purpose of keeping users informed are double edged feature. Users like them if they are helpful and get annoyed if they are not helpful and cause many to even uninstall the app itself.
Competition in the digital marketing industry has been raging high, with startups and small businesses joining the race. You might get the feeling that your firm is lagging behind your competitors. In order to stay ahead in the competitive business space, you need to implement actionable measures from time to time. Almost every company in …
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In the last few years the domain universe has greatly expanded. By new domain extensions, we are specifically talking about new generic Top Level Domains (TLDs). With hundreds of domain names, it has never been so easier to find a domain that perfectly matches your brands. But, will your new extension be effective? Here are …
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Gaining quality links has always been challenging task of search engine optimization. For more than a decade, search engines considered links as one of the important aspects in search rankings. Even though the emphasis on links has been reduced in Penguin 4.0, backlinks still continue to add value for rankings. Having a great content alone …
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Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques. Before the major Penguin update was released …
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An URL is a human readable text which replaces the IP address of a website. It not only defines the site or page but also represents different levels of files and navigation structure of a website. From an SEO point of view, having a right URL structure is very important for rankings in search results. …
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