Four Common Misconceptions on Social Media Marketing Among Small Business Owners

Social media marketing has become increasingly popular in the industry today. However, small business owners have some misconceptions on this way of marketing. They are underestimating its value and importance. This article, clarifies the common misconceptions on social media marketing among small business owners.

Using Tags and Categories for Better Navigation on Your Site

Internet users are busy. They want the information they are looking for quickly. Thus user experience of the blog with respect to navigation is very important. When it comes to navigation, website/blog owners forget basics like usage of tags and categories. This article helps you know the purpose and need of tags and categories.

How Social Media Marketing is Helpful for Small Businesses

Social media marketing has become important for businesses especially small businesses. Having strong social media presence enables small businesses engage, connect with customers and get exposure to their brand. Executing social media marketing effectively helps small businesses reach out to a large number of people, do branding in an inexpensive way, acquire customer and provide customer service.

Time to do PPC Advertising Along With SEO

SEO and PPC are the two popular search marketing methods that generate traffic to your website. While SEO generates free organic traffic to your website, PPC generates traffic for which you have to pay. In this article we will discuss why it’s better to go for PPC advertising along with SEO for better results.

Smaller Sites Can Rank Ahead of Bigger Sites: Matt Cutts

Matt Cutts Google’s head of search spam, disagrees with the assumption that having a national brand leads to higher traffic and a better search ranking. He goes on to say that smaller sites with superior content are the ones that end up becoming the larger sites. Read the article to know how a smaller site can rank high.