Social media marketing has become increasingly popular in the industry today. However, small business owners have some misconceptions on this way of marketing. They are underestimating its value and importance. This article, clarifies the common misconceptions on social media marketing among small business owners.
Internet users are busy. They want the information they are looking for quickly. Thus user experience of the blog with respect to navigation is very important. When it comes to navigation, website/blog owners forget basics like usage of tags and categories. This article helps you know the purpose and need of tags and categories.
Social media marketing has become important for businesses especially small businesses. Having strong social media presence enables small businesses engage, connect with customers and get exposure to their brand. Executing social media marketing effectively helps small businesses reach out to a large number of people, do branding in an inexpensive way, acquire customer and provide customer service.
Social media marketing has gained a lot of importance in the present business world. There are as many as 200 social media websites available today. In this article, we will discuss how six popular social media platforms – Google+, Facebook, Twitter, LinkedIn, Youtube and Yelp – are helpful for your business.
SEO and PPC are the two popular search marketing methods that generate traffic to your website. While SEO generates free organic traffic to your website, PPC generates traffic for which you have to pay. In this article we will discuss why it’s better to go for PPC advertising along with SEO for better results.
Matt Cutts Google’s head of search spam, disagrees with the assumption that having a national brand leads to higher traffic and a better search ranking. He goes on to say that smaller sites with superior content are the ones that end up becoming the larger sites. Read the article to know how a smaller site can rank high.
Yahoo search has teamed up with Yelp. As per this deal, Yahoo local reviews will get replaced by Yelp reviews. It may be a boon to search users, but a bane to some small business owners. In this article we explain why it is boon to search users and bane to small business owners.