Essence of Penguin Algorithm – Past and Present

Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques. Before the major Penguin update was released …

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An Overview on SEO Friendly URL Structure That Enhances User Experience

An URL is a human readable text which replaces the IP address of a website. It not only defines the site or page but also represents different levels of files and navigation structure of a website. From an SEO point of view, having a right URL structure is very important for rankings in search results. …

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Best Practice SEO Approach vs Cookie Cutter and Totally Innovative SEO

There are many articles that describe the disadvantages and ineffectiveness of cookie cutter SEO. But a totally innovative SEO solution is equally useless. The above reasoning could be quite surprising for many, but is truthful. In order to understand this reality, we need to get to know a few basic concepts. Best Practices in SEO …

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Importance of Backlinks and Link Velocity

Google makes various changes to its search algorithms to identify and select genuine websites with good credibility. Google launched penguin to correct spammy methods for getting ranked in search results. Link building was the major thing targeted in penguin updates. Earlier Penguin was a separate algorithm that was updated with the search results periodically. Between …

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How Black Hat SEO Practices Can Affect Your Website Credibility?

To rank well in Google search many spammers try to manipulate algorithms by practicing various unethical methods such as link manipulation, keyword stuffing, content spinning, hidden texts & links, buying an old domain and then redirecting that site to target site etc. These techniques are simply treated as black hat SEO because Google doesn’t approve …

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