Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.
Today, almost every business has a website, but only a few make the best use of their business websites. If you don’t want to be left behind, read this article that provides six simple tips that can be used to improve your business website to attract, engage and retain customers.
In today’s online world, it is very important to maintain a blog in a business website. Blogging is one of the best practices to share your knowledge and experiences with your audiences. You establish yourself as an authority in your field.
Many business owners are looking for professional SEO providers, but most of them have not figured out what exactly they mean by professionalism in SEO. The key thing to find a professional SEO provider is to think through what does professionalism mean in the context of SEO and make the right choice.
Unlike earlier when SEO involved only building links, today SEO is complex covering on-page to natural links, content to usability. In order to be successful in this scenario, you need to have T-skills – You need to know a lot about SEO and know enough about other areas to be able to work with other experts
Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.
When it comes to Internet marketing strategies, B2B and B2C marketing is different. Though both may look similar from financial variables like market size & industry growth rate, the characteristics of marketing a product/service is very different. Read on to know how it is different.
