Unlike earlier when SEO involved only building links, today SEO is complex covering on-page to natural links, content to usability. In order to be successful in this scenario, you need to have T-skills – You need to know a lot about SEO and know enough about other areas to be able to work with other experts
In today’s world of digital marketing, SMB owners and decision makers need to have three essential executive skills – trade-offs, prioritization and balancing to succeed in the market place and win over the competition.
Google despite its market leadership in search engines cannot rest on its laurels. The search engine users are fickle customers. If the quality of results is not good, they will go elsewhere; exactly like they moved from Altavista search engine to Google, a dozen years ago. Google probably realizes this and constantly tries to reinvent itself to ensure it retains its market share and the trust of the search users.
When it comes to Internet marketing strategies, B2B and B2C marketing is different. Though both may look similar from financial variables like market size & industry growth rate, the characteristics of marketing a product/service is very different. Read on to know how it is different.
Many businesses think link building is just a way to improve search engine rankings. Yes, it does help with rank improvement, but more than that it helps in bringing in new clients when done in right way. It is the time for businesses to zoom out and see the bigger picture about their link building.
Search engines are continuously looking for websites with low quality content and penalizing them. In such a scenario, unless you prove your website as a dependable source of information, you will not be able to reach your audience. In order to do that you need to create content with utmost care. Read this article to know the major things that you need to consider while creating content for your website.
With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.